Creating smart content since 2012. Minus the fluff.
Copywriting is like flirting. Done badly, you repel. Done well, you compel.
I have worked with companies, charities and individuals to write engaging copy.
Over the years I have honed the ability to extract what my clients want. Sometimes they don’t know. So I guide them through the process of creating a brief.
All of my work is original but is underpinned by research. This is why I can write about almost everything – with sincerity, authority and reliability.
Instead of telling you what I do, let me show you.
The brief: to write 100 fact cards for Danbury Mint’s Titanic and Queen Elizabeth II collections.
The challenge: Although I was re-writing history (sort of), I needed find fresh and compelling ways to present them in the copy.
Style: concise, clean, precise
Word count: 200 words per card
The brief: to write the entire website copy for ANYA and create blog posts on a range of beauty-related topics.
The challenge: with so much competition, I had to find a way to tell ANYA’s story. The goal of the copy is to convert visitors into customers.
Style: clean, creative, luxurious
Want to see more?
These are just a couple of examples. In the past/present clients section you will see that I’ve also written:
- White papers (IT based)
- Education manuals e.g. IT for adult learners, to accompany a soap making course
- Reviews (products, movies, books etc.)
- Blog posts (marketing, IT, niche)